In case you don’t know how crucial SEO is for local businesses, here are some supporting stats to consider:
- 46% of searches in search engines – i.e., Google, Bing, Yahoo!, etc. – have local intent, according to Search Engine Roundtable.
- 76% of users that search for a localized item on their smartphones usually visit a store the same day, according to Google.
- 29% of all Google SERPs contain a local pack within the results, according to RankRanger.
What is a local pack, you ask? For all local searches, Google usually comes up with a list of the top 3 local businesses. These top 3 businesses best match the search query. This particular result is referred to as the local SEO 3-pack. They appear right at the top of the overall search results. And they bear information obtained directly from Google Business accounts.
So, why does local SEO matter? Let’s create a scenario—a potential customer living within your area searches for keywords related to your business. Local SEO kicks in, ensuring your website greets them at the very top of their search results.
When your site ranks at the top of search results, more people in your area will find your business. And if you sell what they want, people will visit your physical store to make purchases. Consequently, investing in local search engine marketing is worth every penny.