Backlinks are crucial for search engines and websites alike. These links assist search engines in determining the authority of a webpage. They also help in tracking the relevance between any metaphrases and the website for ranking purposes. These links are signals for search engines that a website and its content is getting endorsement and support from an authoritative webpage.
In case multiple sites get linked to one webpage, it becomes easier for search engines to evaluate the worthiness of the content in a website. Search engines assume that the content is worth linking. Consequently, the website gets a higher ranking on search engines.
A few years back, backlink volume was an indicator in determining the popularity of a website. However, these days, search engines are giving more importance to the backlink quality. It will be especially relevant to state that Google and other top search engines employ more than 200 parameters to determine website ranks.
Backlinks hold equal importance and significance for the end-users as well. These incoming links help connect visitors with the most relevant information they look for. Thus, end-users can reach various information sources with minimum time and effort.
Assume an end-user is reading a page that contains some relevant information as per their search topic. As the user scrolls down the page, they are likely to find some external links that connect with the information pool on a relevant topic. Once the user clicks on the link, they get driven to another website, wherein they are likely to find more information on the same topic. This way, backlinks enable end-users to get the maximum information on a given topic and boost their knowledge.
Backlinks basically appear as hyperlinks within the anchor text. The anchor text is several words within the copy that relate to the URL destination. These links appear differently from the text around them and are typically highlighted to indicate an action.