Why should you promote your infographics, you ask? Many establishments go to a lot of trouble to create highly engaging infographics. They nearly always make one mistake: they do not promote their infographics.
These days, many things are striving for our attention; posting your infographics on your website is not enough. It is improbable that random individuals will land on your site, hoping you have uploaded a new infographic worth seeing.
In a digitally dominated age, multiple platforms are all bidding for our attention. This means that featuring infographics on your website is seldom enough to garner results. Audiences are native to social media, meaning they’re much more likely to see an infographic while browsing than they are to visit your site directly, particularly potential customers.
The truth is that the only way your visitors – both new and old – will know about your infographics is if you promote them.
The top 3 reasons why you should consider adding infographic promotion as part of your day-to-day marketing strategies are as follows
Amongst the many benefits, there are 3 key reasons to consider adding infographic promotion to your marketing strategy:
The more you organically promote new content or infographics in newsletters or social media the more visibility your website will benefit from.
Promoting your infographics is also an excellent way of filling your social media pages with engaging, exciting, and brand-related content.
Infographics have been proven to be highly effective and efficient in boosting SEO. When you post links to your infographics on your social media channels or via email campaigns, you will automatically be driving quality traffic to your site.
As they are branded and unique visuals, your infographics will likely capture the attention of your visitors and engage them for extended periods. This means your visitors will stay much longer on your website, minimizing bounce rates and boosting your authority in the eyes of Google and other search engines.
Infographic promotion significantly improves brand awareness
Your infographics should always showcase your business logo. This means that the more visitors see it, the more exposure your brand will receive.
As mentioned, people engage much better with visuals. This also implies that they will be more likely to share infographics they find informative and engaging.
By now, the benefits of infographic promotion and its effectiveness should be obvious!
Now it’s time to get ready for the pièce de résistance! In the next section, we’re sharing our ultimate cheat sheet for infographic promotion, so sit tight!