Kallo is a Dutch brand that is most loved for creating stock cubes. However, what makes them unique is the product copy displayed on its site.
Kallo does not call attention to its delicious and organic low-fat rice cakes. You won’t even get a whiff of an ingredient listing. You will surprisingly encounter on each page of its official website is a poem.
The poems are relatively random. Nevertheless, the warm and delightful tone of voice is always unmistakable.
What makes Kallo’s website even more intriguing is that it showcases no option to buy any product and what does that imply?
It simply means Kallo doesn’t rely on its product copy to bring in sales. Their poems are a fun and equally capable way to achieve the same SEO and sales results as a great Product description.