What are Local Citations, and why do I need them?
Local Citations are instances where your business details are mentioned across the internet, whether in specialist directories or amongst other sources. This type of ‘link’ features primarily NAP (Name, Address, and Phone Number) listings of a business or company. It may also provide links to your content such as home pages or product pages. The purpose of NAP citations/Local Citations is to increase and strengthen local rankings amongst competitors. This is done by achieving consistent and frequent mentions within relevant directories and sources. As with Link Building, Google values both quality, and frequency, ranking pages accordingly within local searches.
Local/NAP Citations allow your business to improve its rankings within local and regional Google searches. The reason? SEO of course! These types of listings are perfect for SEO as they align one listing with the next, giving Google accurate and consistent data. This enables Google to cross-reference one mention with other listings/mentions, reviewing and corroborating the accuracy of the information listed.