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What are Local Citations, and why do I need them?

Local Citations are instances where your business details are mentioned across the internet, whether in specialist directories or amongst other sources. This type of ‘link’ features primarily NAP (Name, Address, and Phone Number) listings of a business or company. It may also provide links to your content such as home pages or product pages. The purpose of NAP citations/Local Citations is to increase and strengthen local rankings amongst competitors. This is done by achieving consistent and frequent mentions within relevant directories and sources. As with Link Building, Google values both quality, and frequency, ranking pages accordingly within local searches.

Local/NAP Citations allow your business to improve its rankings within local and regional Google searches. The reason? SEO of course! These types of listings are perfect for SEO as they align one listing with the next, giving Google accurate and consistent data. This enables Google to cross-reference one mention with other listings/mentions, reviewing and corroborating the accuracy of the information listed.

Order and Submission

Once your order has been placed it is assigned to a team/individual (depending on the volume). This expert team will verify your details, ensuring these are accurate and correct. Once verified your details will then be used to form submissions to our approved and trusted list of local directories, in order of relevance.

Clean Up

It’s common for businesses to have old listings live on directories. It’s difficult to remember exactly where, when, and how businesses listed themselves, particularly those who have been operating for a prolonged period. Your dedicated team will perform a ‘clean up’ of any and all current listings, ensuring these are consistent with the details we have listed.

Order Summary

Once completed, you will be able to view a complete summary of the work carried out by the team. This is inclusive of all listings created, edited, and refreshed. These listings can be viewed as live links to the listings themselves, or as images within your order summary.


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Verified Directories

At LinkMill, our entire range of directories is verified and trusted by major search engines, inclusive of Google. This gives you value for money, reassuring you that each of your citations will actively contribute to the growth of your digital presence.

Consistent Quality

During the order process, we ensure we have all the details we need for impactful NAP citations. We then use this data within every listing/submission whatever the directory/source, ensuring consistent quality in each listing acquired. This consistency benefits SEO and ensures that wherever a potential customer discovers you, they have all the information they need to choose you over your competition.