Creating engaging content in 2021 is about getting to know the readers’ language. Having the right information for your audience is good, but not enough on its own. What complements the content your readers crave, is your ability to deliver the goods in a form that is appealing to them.
Is your audience analytical, compassionate, technical, or scientific? Do they love numbers, charts, statistics, etc.? Deliver your content the way they like it; adopt and maintain that tone and style.
The words and language you use in your content matters a lot. Do not use technical language for a general audience. Your language, tone, etc., will put them off, and your content may never get read.
And do not use over-simplified terms or language to explain complex ideas or concepts to a technical or analytical audience. You will look out of place and end up annoying your readers.
It would be best if you also considered whether you are writing to people within a particular industry or not. In most cases, people in an industry are familiar with the acronyms, industry jargon, and terms bandied about.
Therefore, speak their language in your content, and it will boost engagement.