This is generally considered one of the worst guest post mistakes you can make. Getting a shot at writing a guest post for a fantastic website and blowing it to high heavens by writing overly promotional content is not as rare as hen’s teeth.
Many bloggers put out overly promotional content, i.e., heavy promotion of their services and products. When you write an article for another site as a guest author, there should be an understanding that a specific amount of promotion will happen. After all, it would help if you established who you are and why the audience on that website should pay attention to you or your post.
Before now, all that was required was to include a keyword-optimized link within the author bio on your post. But things have changed over time; you need to get clarifications upfront and establish expectations. This gives you an insight into what to expect. Therefore, don’t be afraid to ask the following questions:
- Will the post be promoted on targeted email lists?
- Should you desire a link (optimized or not) back to your website?
- Will the content be promoted or posted on any social media account?
In some cases, the blogger may require you to write a few blurbs for their email newsletters or social media. This will allow you to mention your article, with the blogger’s permission, of course.
Therefore, if you don’t want the blogger to reject your content, make sure your content is not too pushy.