Your website or e-commerce platforms act as a virtual showroom for your products/services, meaning product copy is the sales team greeting your customers.
Often overlooked as a minor element of web presence, product copy serves a multitude of uses, from web optimization to brand personality; as well as the obvious aid to sales.
It’s a fact that when buying online, people shop around for as much information as they can, before committing to a sale. Strong, informative product descriptions can help them stay local to your page for the answers they might need.
Well written, valuable product descriptions also serve a purpose for SEO on a wider scale. Rich, product copy related to your industry and niche will help boost individual web pages and the brand itself amongst SERP positioning.
At LinkMill our knowledge and expertise in SEO make us the perfect choice for custom, bespoke SEO components; guaranteed to produce results. Our in-house teams produce compelling, concise product descriptions; complete with keyword-rich meta descriptions and product titles, all curated with SEO performance in mind.